On Friday, June 12th, 2015, Wade Kwon and Y'all Connect hosted it's annual media conference. I'm sure I can speak for us all when I say that we recieved a wealth of knowledge, from the finely selected keynote speakers. The conference attracted more than 250 attendees, featured 10 speakers, and 3 different sessions; each offering 3 different seminars to choose from. You'd think we were making life altering decisions as we carefully selected which seminars to attend, because us Blogger's took it pretty seriously! (Lolz) We had to, it's not like #YallConnect comes around often, it'd be a whole years' wait before we saw it's face again, so we had to make it count!
As you can see, there was plenty Starbucks coffee to go round, (#BloggersParadise) and when I say plenty, I mean plenty! Tanks and tanks of unlimited, rich, Starbucks coffe were kept full ALL DAY, and we were able to refuel as often as we pleased!
The morning opened with Wade Kwon welcoming us all to #YallConnect 2015, and he told us a little about what to expect throughout the day. Then came our 1st speaker, Mrs. Stacey Ferguson and she broke the morning ice with her seminar "Plan To Blow Up". Stacey is a digital brand strategist, veteran blogger, and specializes in all things blog and media related. She taught us key objectives to consider when planning to "Blow Up" your blog or website. You need to know who your target audience is, your sites demographics, and who your competitors are. What products and/or services do you offer that sets you apart? Do you have a lead magnet? These are a few of the topics she advised us on, and the take away was huge!
David Wilson's seminar "Paving the way to Success: A Marketing Strategy" taught us how to avoid the pitfalls of the "Blind Squarrel" disease (lolz)! Lack of direction and the inability to tell your company's story can weaken your position against competing companies. David preached the importance of humanizing your brands identity. In order for your business entity to become nationally known, customers/readers must first, be able to recognize it. People should also be able to identify your company's brand, creed, and specialty on your websites home page. This makes it easier for your audience/customers to identify what you can do for them. Mr. Wilson showed us an awesome array of slides that helped him walk us through corporate marketing. The visual aides were great for me, because the slides allowed me to visualize the process he was teaching. Gave my mind something to hold onto for future references! 😊
Stacey and David's seminars are the two I attended during the 1st half of the conference. After sessions 1&2, came lunch! #Yum😋 Check out part of the lunch spread!
Session 3 opened with a few choices, but I opted for another dose of Stacey Ferguson! 😎 "Best Practices for Building Relationships with Blogger's" is an area of opportunity for L. C. P. and I wanted to hear of these best practices, first hand! She spoke to the importance of a "ready to go" media kit. A blogger should have a clear brand presence and always be prepared to send out their company's media kit upon request. You should be ready to render a contract and invoice for the services they're requesting of you, and you should be ready to provide a service report for them as well. Companies who acquire the advertisement strategies of Blogger's are looking for a turn in revenue and exposure. We should be able to give them feedback on the campaign we've created for them, how many times their advertisement tweets etc, were retweeted, reposted, and all other statistical information. We should be clear, concise, and consistent in our communication with the company we're working with, so that they're in the loop on the day to day workings of their campaign. Needless to say, this seminar was extremely useful and appropriate for us Blogger's who are trying to grow our businesses and expand our brands' exposure.
The 3rd and final seminar I attended was conducted by Wendy Lea, "CEO to CEO: Real Collaboration in the Social Space". Wendy was quite the afternoon treat to our exhausted minds (#InformationOverload) with her witty sense of humor! She woke us up and captured our attention with brash analogies and a straight forward candor. Wendy's delivery was very conversational and drew the audience into the information she was delivering, which really drove the message home! CEO's have to build real, personal relationships in this industry in order to successfully collaborate in social spaces.
All in all my #YallConnect experience is one I'll never forget and taught me more in one day than I'd learned on my own, all year! I had the pleasure of getting a sit down interview with Stacey Ferguson, and that turned more into a 1on1! She is completely unselfish with her knowledge and I am ever grateful for her guidance. I also sat down and spoke to Laura Creekmore and got insider scoop on her presentation: 'Making Better Content Decisions". We explored the world of context choices for your blog site, and she helped me to see how creating content that provides education or awareness is a great way to create "bought in" traffic.
Wade Kwon and his board showed up and showed out with this years Y'all Connect media conference, and I am eternally thankful for the honor of being your guest! I will employ my learnings and set out for higher heights in my business. Seeing as though I'm not omnipresent, I was only able to attend the above mentioned seminars, but I heard nothing but great things about all of the speakers. I am so proud to live in a city that takes the time to organize a conference as enriching as Y'all Connect. I made a few friends, and took the time to get my shine on, on the big beautiful back drop. Check out some of my memories! 😊
Were you at Y'all Connect? What was your experience like? What do you think of the article? Sound off in the comments!!!! :)